Last updated on December 14th, 2022 at 08:53 pm
Do you have a website and often wonder how your site performs compared to competing sites? If you answered yes, then you have come to the right place. I have prepared a list of 21 most effective competitor analysis tools that you can use to compare your site with competitors.
Powerful competitor analysis tools to help you grow your business
Along with providing a list of competitive analysis tools, we have also mentioned the key features of each tool. This will help you determine which of these competitor analysis tools can best suit your business needs.
Semrush is an all-in-one competitive intelligence solution and comprehensive competitor analysis tool . And it does a lot more than just comparing website traffic. Why is this an invaluable tool? It digs deep and provides a complete analysis of your competitors’ backlink profiles, top performing competitor content, and the keywords they rank for. Also, it monitors your competitors online reputation by tracking smart mentions.
Next on our list of the best competitive analysis tools, Serpstat is a brilliant competitor search and analysis tool that provides a wealth of data about your competitors ‘ SEO rankings. What is unique about valuable Serpstat data? The tool has a tree view feature that provides a complete map of competitor sites and shows you which pages rank for which keywords. The URL analysis feature allows you to find competitors for each category page on your site. The batch analysis feature allows you to compare up to 200 domains by various metrics such as keywords and search traffic.
3. SE Ranking
This competitor analysis tool allows you to compare your website with competitors in terms of SEO and PPC . It includes competitive analysis features such as backlink analysis, keyword data , site audit, and a keyword rank checker.
Alexa is one of the most popular competitor analysis tools that is used to analyze competitors’ performance and compare them with yours. In fact, Alexa Rank itself is a metric that people use to compare one site to another. So what can you do with Alexa competitive analysis? It can help you check the popularity of a site by measuring organic traffic. It also ranks websites in its database based on their popularity.
This competitor analysis tool analyzes your competitors’ organic traffic and engagement metrics and helps you do your own competitive analysis . What else, you ask? SimilarWeb ‘s competitive analysis also has a keyword analysis feature to help you track the organic keywords your competitors rank for, as well as find new keywords you can target as part of your marketing strategy. This tool analyzes not only websites, but also applications in terms of rankings, engagement and retention rates, audience interests, etc.
Ahrefs is a great competitive analysis tool for doing a thorough site analysis and benchmarking your competitors across multiple SEO parameters. Why is it one of the best competitor analysis tools? It also provides detailed backlink research that is updated daily. The tool also has a keyword research feature that you can use to track competitor performance for various keywords and identify keywords that you can target as part of your own strategy.
7. Quick Sprout
Next on our list of the best competitive analysis tools, Quick Sprout analyzes any site based on traffic, speed, and other SEO parameters. It can be used for competitor analysis by checking the analysis of your competitors’ websites. Although this tool is not as subtle as other sophisticated competitor analysis tools like Semrush, it does offer some good competitive analysis features for free.
8. Built With
This competitive analysis tool focuses specifically on the online technology market and tracks technology trends and statistics across key market players. What can you do with BuiltWith competitive analysis? With this tool, you can select the technology you are interested in and view statistics on its use, key players, and compare your statistics with those of competitors.
This competitor analysis tool is a website review and SEO analysis tool that provides competitor analysis feature. Use this tool to understand what keywords your competitors are targeting and identify the keywords you can target as part of your marketing strategy. You can compare up to 5 websites with this tool.
10. Keyword Spy
It is an effective competitor analysis tool for digital marketers as it helps to identify paid and organic advertising/marketing strategies of competitors. Why should you care about your competitors’ marketing efforts ? You can literally spy on your competitors and find out what keywords they target, what ad text combinations they use, and how well they perform in both cases.
This competitor analysis tool allows you to compare your site with your competitors’ sites on various SEO parameters. It also helps you identify your competitors, track the pattern of clickstreams for any site, and determine where your audience is going.
It’s a great competitor analysis tool for tracking competitor keywords, ad combinations, PPC ad ranks, and organic search ranks. What else? In addition to suggesting keywords that you should target, this tool also suggests keywords that your competitors have already targeted and failed.
13. Raven Tools
This competitor analysis tool provides detailed analysis of various site metrics such as keywords, backlinks, design, domain authority, page speed, traffic, social media metrics, etc. And it’s all? Of course not. It also provides in-depth backlink analysis of relevant sites to help you analyze competitor backlinks and identify good backlink sources for your site. The tool collects data from various sources such as Google , Moz, IBM Watson, Bing, Majestic, and more.
This competitor research tool provides ranking analysis, keyword research , and content optimization features within its competitor research tool. This competitive analysis tool can give you insight into your competitors’ keywords, backlinks, and content strategy and help you formulate your own marketing strategy accordingly.
Using this competitor analysis tool, you can compare your site with competitors’ sites across all key SEO parameters. This tool will also help you analyze your and your competitors ‘ advertising campaigns and even find competitors.
16. Blue Crown
This free competitor analysis tool compares your site to competitors in terms of security, speed, mobile-friendliness, content quality, backlinks, and more. This program conducts a detailed audit of your site and the sites of your competitors.
This tool will help you identify your competitors’ profitable keywords, top-performing ad copy, and landing pages. It is a comprehensive competitor analysis tool that can provide seven years of PPC and SEO data for you and your competitors. This tool will also help you identify new competitors and inform you about their PPC strategies.
18. SEO Review Tools
This competitor analysis tool provides a thorough keyword analysis and identifies competitors that rank for the keywords that are most important to you. It also provides other competitor analysis features such as backlink analysis, website authority check, and SEO audit.
This comprehensive competitor analysis tool allows you to analyze the entire digital footprint of your competitors. Isn’t it amazing? You can get information about changes in competitors’ products and prices, latest news and announcements, online reputation, content and marketing campaigns. Unlike the other competitor analysis tools on our list, this tool goes beyond SEO and PPC campaigns to cover much more.
20. LXR Market
This site has several SEO tools, including a competitor analysis tool. This tool allows you to compare the SEO performance of your website with that of your competitors. Furthermore? It has a keyword analysis feature that will help you compare your search performance with your competitors for the common keywords you target.
21. Data For SEO
This is another competitor analysis tool that you can use to compare your site’s SEO metrics with those of your competitors. It provides in-depth traffic analysis as well as a six-month history of traffic metrics.
Frequently asked Questions
What is the best competitor analysis tool?
You can’t sit in isolation and just track your performance without knowing where you are in the industry, especially when it comes to your competitors. Monitoring your competitors and comparing their performance to your own performance will help you optimize your strategies, identify opportunities, and correct mistakes.
The above list of competitor analysis tools will help you do just that. These are some of the best competitor analysis tools available on the market today. So choose and start analyzing competitors and benchmarking for your site. Do you know other competitor analysis tools that deserve to be included in our list? Let us know about it in the comments below.
Read also: What is search engine marketing (SEM)? How does it work?