21 Best Competitor Analysis Tools to Increase Website Traffic in 2023

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Last updated on December 14th, 2022 at 08:53 pm

Do you have a website and often wonder how your site performs compared to competing sites? If you answered yes, then you have come to the right place. I have prepared a list of 21 most effective competitor analysis tools that you can use to compare your site with competitors.

Best Competitor Analysis Tools

Powerful competitor analysis tools to help you grow your business

Along with providing a list of competitive analysis tools, we have also mentioned the key features of each tool. This will help you determine which of these competitor analysis tools can best suit your business needs.


1. Semrush

Semrush is an all-in-one competitive intelligence solution and comprehensive competitor analysis tool . And it does a lot more than just comparing website traffic. Why is this an invaluable tool? It digs deep and provides a complete analysis of your competitors’ backlink profiles, top performing competitor content, and the keywords they rank for. Also, it monitors your competitors online reputation by tracking smart mentions.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

2. Serpstat

Next on our list of the best competitive analysis tools, Serpstat is a brilliant competitor search and analysis tool that provides a wealth of data about your competitors ‘ SEO rankings. What is unique about valuable Serpstat data? The tool has a tree view feature that provides a complete map of competitor sites and shows you which pages rank for which keywords. The URL analysis feature allows you to find competitors for each category page on your site. The batch analysis feature allows you to compare up to 200 domains by various metrics such as keywords and search traffic.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

3. SE Ranking

This competitor analysis tool allows you to compare your website with competitors in terms of SEO and PPC . It includes competitive analysis features such as backlink analysis, keyword data , site audit, and a keyword rank checker.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022


Alexa is one of the most popular competitor analysis tools that is used to analyze competitors’ performance and compare them with yours. In fact, Alexa Rank itself is a metric that people use to compare one site to another. So what can you do with Alexa competitive analysis? It can help you check the popularity of a site by measuring organic traffic. It also ranks websites in its database based on their popularity.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022


This competitor analysis tool analyzes your competitors’ organic traffic and engagement metrics and helps you do your own competitive analysis . What else, you ask? SimilarWeb ‘s competitive analysis also has a keyword analysis feature to help you track the organic keywords your competitors rank for, as well as find new keywords you can target as part of your marketing strategy. This tool analyzes not only websites, but also applications in terms of rankings, engagement and retention rates, audience interests, etc.

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21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

6. Ahrefs

Ahrefs is a great competitive analysis tool for doing a thorough site analysis and benchmarking your competitors across multiple SEO parameters. Why is it one of the best competitor analysis tools? It also provides detailed backlink research that is updated daily. The tool also has a keyword research feature that you can use to track competitor performance for various keywords and identify keywords that you can target as part of your own strategy.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

7. Quick Sprout

Next on our list of the best competitive analysis tools, Quick Sprout analyzes any site based on traffic, speed, and other SEO parameters. It can be used for competitor analysis by checking the analysis of your competitors’ websites. Although this tool is not as subtle as other sophisticated competitor analysis tools like Semrush, it does offer some good competitive analysis features for free.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

8. Built With

This competitive analysis tool focuses specifically on the online technology market and tracks technology trends and statistics across key market players. What can you do with BuiltWith competitive analysis? With this tool, you can select the technology you are interested in and view statistics on its use, key players, and compare your statistics with those of competitors.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

9. WooRank

This competitor analysis tool is a website review and SEO analysis tool that provides competitor analysis feature. Use this tool to understand what keywords your competitors are targeting and identify the keywords you can target as part of your marketing strategy. You can compare up to 5 websites with this tool.

21 Best Competitor Analysis Tools to Increase Website Traffic in 2022

10. Keyword Spy

It is an effective competitor analysis tool for digital marketers as it helps to identify paid and organic advertising/marketing strategies of competitors. Why should you care about your competitors’ marketing efforts ? You can literally spy on your competitors and find out what keywords they target, what ad text combinations they use, and how well they perform in both cases.


11. Hitwise

This competitor analysis tool allows you to compare your site with your competitors’ sites on various SEO parameters. It also helps you identify your competitors, track the pattern of clickstreams for any site, and determine where your audience is going.


12. Spyfu

It’s a great competitor analysis tool for tracking competitor keywords, ad combinations, PPC ad ranks, and organic search ranks. What else? In addition to suggesting keywords that you should target, this tool also suggests keywords that your competitors have already targeted and failed.


13. Raven Tools

This competitor analysis tool provides detailed analysis of various site metrics such as keywords, backlinks, design, domain authority, page speed, traffic, social media metrics, etc. And it’s all? Of course not. It also provides in-depth backlink analysis of relevant sites to help you analyze competitor backlinks and identify good backlink sources for your site. The tool collects data from various sources such as Google , Moz, IBM Watson, Bing, Majestic, and more.

Raven tool


This competitor research tool provides ranking analysis, keyword research , and content optimization features within its competitor research tool. This competitive analysis tool can give you insight into your competitors’ keywords, backlinks, and content strategy and help you formulate your own marketing strategy accordingly.

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Using this competitor analysis tool, you can compare your site with competitors’ sites across all key SEO parameters. This tool will also help you analyze your and your competitors ‘ advertising campaigns and even find competitors.


16. Blue Crown

This free competitor analysis tool compares your site to competitors in terms of security, speed, mobile-friendliness, content quality, backlinks, and more. This program conducts a detailed audit of your site and the sites of your competitors.


17. iSpionage

This tool will help you identify your competitors’ profitable keywords, top-performing ad copy, and landing pages. It is a comprehensive competitor analysis tool that can provide seven years of PPC and SEO data for you and your competitors. This tool will also help you identify new competitors and inform you about their PPC strategies.


18. SEO Review Tools

This competitor analysis tool provides a thorough keyword analysis and identifies competitors that rank for the keywords that are most important to you. It also provides other competitor analysis features such as backlink analysis, website authority check, and SEO audit.


19. Crayon

This comprehensive competitor analysis tool allows you to analyze the entire digital footprint of your competitors. Isn’t it amazing? You can get information about changes in competitors’ products and prices, latest news and announcements, online reputation, content and marketing campaigns. Unlike the other competitor analysis tools on our list, this tool goes beyond SEO and PPC campaigns to cover much more.


20. LXR Market

This site has several SEO tools, including a competitor analysis tool. This tool allows you to compare the SEO performance of your website with that of your competitors. Furthermore? It has a keyword analysis feature that will help you compare your search performance with your competitors for the common keywords you target.

LXR market

21. Data For SEO

This is another competitor analysis tool that you can use to compare your site’s SEO metrics with those of your competitors. It provides in-depth traffic analysis as well as a six-month history of traffic metrics.

Data for SEO

Frequently asked Questions

The following are the best SEO tools for competitor analysis:

  • Serpstat
  • SE Ranking
  • Alexa
  • SimilarWeb
  • WooRank

The best competitive analysis tools include WooRank, SE Ranking, Alexa, and SimilarWeb. Competitive analysis methods include:

  • SWOT analysis
  • Perceptual mapping
  • Porter’s Five Forces
  • Growth-share matrix
  • Analysis of strategic groups
  • PEST analysis

When conducting competitor analysis, use the following steps:

  • Find competitors through social media platforms , Google or competitor analysis tools .
  • Classify competitors based on whether they are direct, indirect, or phantom competitors.
  • Check out how they place products on their sites, what they include, their calls to action, etc.
  • Determine why customers buy from them and their unique selling points.
  • Compare how they set prices across different channels.
  • Do a sentiment analysis , read relevant conversations about your competitor, and check out their reviews.
  • Study the competitor’s content , including social media posts and a couple of blog posts.
  • Stay on the lookout for news about competitors and your industry that could impact your business using Google Alerts or listening tools.
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 The three types of competitors are:

  • Direct competitors : Companies operating in the same sector, offering similar products and targeting the same audience. For example, McDonald’s and Burger King.
  • Indirect Competitors : Businesses that sell products in a similar category that can replace what you offer. For example, a savings account and the stock market.
  • Ghost competitors : Businesses that sell substitute products that a customer can choose to replace your product with. For example, watching a movie at the cinema and reading a book with the same title.

  The two best tools for competitor analysis are:

  • Semrush
  • Serpstat

 No. But you can get a 7-day free trial on any of their paid plans.

These are the best free SEO tools and the most relevant tools based on functionality:

  • Keyword Research : Google Keyword Planner, Answer The Public
  • On-page SEO : SERPsim, Animalz Revive
  • Technical SEO : Google Search Console , Screaming Frog
  • Research : BuzzSumo , SimilarWeb
  • Local SEO : Google My Business , Whitespark Google Review Link Generator
  • Analytical tools : Google Analytics , Google Data Studio
  • Rank Checker : Bulk Google Rank Checker, serprobot.com
  • Link Tools : LinkMiner, Google’s Disavow Tool,
  • Mobile SEO : Google’s Mobile-Friendly Test, Mobile-First Index Tool
  • Indexing and crawling : Beam Us Up, Screaming Frog
  • Multipurpose Tools : SEO Minion, MozBar, Google Search Console

 The following are ways your competitors are using keywords:

  • For competitive benchmarking.
  • Find gaps in the content and keywords they use.
  • Find inspiration when targeting new terms and developing new content.
  • To find out what excites your target audience.
  • Create content that will help them compete on the search engines for the same keywords.
  • Identifying keywords you don’t target, and especially long-tail keywords that give them a competitive edge.
  • To find out why you rank for certain terms.

Yes. You can bid on competitors’ keywords, provided that you do not use the competitor’s brand name in your advertising copy.

 Competitor keywords are those keywords that the companies you are competing with are targeting in order to rank higher in the SERPs. They’re the ones driving traffic to their sites, and you can use their keyword data to get insight into your audience’s interests and pain points, as well as spot trends.

What is the best competitor analysis tool?

You can’t sit in isolation and just track your performance without knowing where you are in the industry, especially when it comes to your competitors. Monitoring your competitors and comparing their performance to your own performance will help you optimize your strategies, identify opportunities, and correct mistakes. 

The above list of competitor analysis tools will help you do just that. These are some of the best competitor analysis tools available on the market today. So choose and start analyzing competitors and benchmarking for your site. Do you know other competitor analysis tools that deserve to be included in our list? Let us know about it in the comments below.

Read also: What is search engine marketing (SEM)? How does it work?

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