ASUS, a leading brand in the global consumer notebook and gaming notebook market, announced that it achieved the No. 1 market share in the domestic commercial notebook market in the first quarter of this year.
According to the domestic PC market research in the first quarter of this year announced by market research firm IDC Korea, ASUS recorded 31.6% of the market share in the commercial notebook sector, achieving the splendid achievement of being number one overall. In particular, ASUS was the first foreign brand to stand out in the domestic market, surpassing Samsung Electronics, which ranked second in market share, and LG Electronics, which ranked third. As a result, ASUS has further solidified its position as a leading brand in the entire PC field, including education and commercial fields, as well as consumer and gaming, which were previously strong.
It is analyzed that the main success factor for this achievement was that ASUS was actively targeting new markets by responding quickly to new fields such as public and corporate, education and rental markets, amid a significant increase in demand for telecommuting and online classes due to COVID-19. do. In addition, it has built trust in providing consumers with a wide range of choices with various commercial lineups based on product power, from Windows laptops to Chromebooks and ExpertBook series.
ASUS signed a contract with the Gyeongsangnam-do Office of Education in the first quarter of this year to supply 280,000 units of three smart terminals for education, the largest ever. This is not only the largest in the history of Korean PCs, but it is also meaningful in that ASUS has successfully entered the education market with high entry barriers. Educational smart terminals are expected to be distributed to all schools in the province within the first half of this year.
ASUS is not only spurring the preoccupation of on-offline education, but is also gradually expanding its share in the PC rental market. If you rent a business device instead of purchasing it, you can greatly reduce the cost of managing the device, so companies such as startups are recently interested in it.
In addition, the rental market is emerging as a new consumption area in the business industry because it is possible to manage costs more flexibly and receive the latest devices and software updates. Starting with the recent contract to supply desktops and laptops to Korea Rental, the largest rental company in Korea, ASUS plans to significantly expand its market share by continuously increasing its supply in education and public sectors.
In addition, in May, for the second time this year after last year, an educational seminar for education officials was successfully held in Busan. Through collaboration with Google and the Busan Office of Education, it received a lot of attention by providing know-how in the education field, such as curriculum cases using Chromebooks and a workspace manager console service.
ASUS laptopsASUS is leading the domestic commercial market through various activities that elicit high satisfaction from B2B customers, such as providing customized services for corporate customers, providing ASUS education solutions, and expanding consulting services such as education seminars.
In addition, ASUS is providing customized services in consideration of various business environments of corporate customers with ‘ASUS Premium Care for Business’, a premium service for corporate customers. It supports a wide range of services, including operation of a consulting center dedicated to corporate customers for prompt feedback, guaranteed next-day visits nationwide, priority supply of parts, and accurate service through professional engineers.
It also spared no investment in expanding service centers. While distributing educational devices to the Gyeongsangnam-do region this year, in March, a dedicated service center for the Gyeongsangnam-do Office of Education was established in Changwon-si, Gyeongsangnam-do. We plan to provide high-quality after-sales service such as product maintenance so that students can use ASUS products conveniently.
Asus Korea branch manager Peter Chang said, “It is very meaningful that ASUS recorded 1 market share in the commercial notebook market in the Korean market, which is also the key to the global market. Of course, we will continue to become a brand loved by Korean consumers based on competitiveness such as education, customized consulting for new markets, and solid after-sales service.”
In addition, Asus Korea Country Service Manager Im Sang-il said, “ASUS is a premium service for corporate customers through cooperation with K-Networks, the largest maintenance company for domestic business/office equipment with a nationwide network to provide differentiated after-sales service to corporate customers. We will continue to invest generously to provide after-sales service optimized for the Korean market and consumers.”
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