Electronic Sports League (ESL), the world’s leading Esports company, and Lenovo, a global tech brand, announced an exclusive partnership for ESL’s international esports competition, ‘Intel Extreme Masters (IEM)’.
Through this partnership, Lenovo’s premium gaming PC brand Legion supports several IEM tournaments, starting with IEM Dallas starting in June this year, and IEM Katowice 2023.
As an official OEM partner of IEM, Lenovo supplies region’s high-performance gaming PC products with modern and sophisticated designs. In addition, the regional brand will be exposed to IEM offline events, including social media and online channels such as Twitch, watched by hundreds of thousands of game enthusiasts. During the IEM competition, Lenovo will provide a vibrant gaming experience along with the region’s powerful gaming performance for visitors to the Lenovo Region booth.
“We are delighted to be partnering with Lenovo to host this prestigious IEM competition,” said Rodrigo Samwell, ESL Gaming’s Chief Business Officer. As a partner, this partnership will make a significant contribution to improving the gaming experience of professional players and the overall experience of general fans.”
“Partnering with one of the world’s leading esports tournament brands demonstrates the Lenovo Region’s commitment to the gaming community,” said Emily Ketchen, vice president and chief marketing officer, Lenovo’s Intelligent Device Group. “It is very meaningful to support a region product that provides the best gaming performance by demonstrating powerful performance based on the Intel processor in the IEM competition this year, where the best players and teams from all over the world participate.
” IEM Dallas 2022 will be held at the Kay Bailey Hutchison Convention Center in Dallas, Texas from June 3 to 5. The total prize money for this year is $250,000 (about 318.6 million won). More details can be found on the official website of ESL Gaming.
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