How does digital marketing work? types of Digital Marketing

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Last updated on August 31st, 2022 at 04:30 pm

Digital marketing is basically the management of any product or marketing campaign online using digital media and internet technology. Through the use of digital marketing, we can market our products and promote our products in various ways.

In other words, digital marketing refers to marketing done using electronic devices or mediums. Digital marketing is a broader term for all advertising distributed through electronic means.

How-does-digital-marketing-work
How does digital marketing work?

When people hear and talk about digital marketing, it is true that most of them think about different types of internet media. Example, email, social media, websites, and search engines. Basically anything connected to the internet via smartphones, tablets, laptops, desktops, etc.

It is very important to develop a seamless digital marketing strategy for both online and offline digital marketing.

The benefits of online digital marketing

Through digital marketing, you will be able to attract potential customers to your products locally very easily and quickly through online marketing. This will increase the sales of your product very fast.

Digital marketing techniques allow you to reach a large number of buyers or customers quickly and easily, which is not possible with conventional methods.
You can easily connect with your target audience or customers and quickly communicate with them.

Online digital marketing is currently the most effective way to reach and survive in this global market. In addition, digital marketing can save you money and let you reach more customers for less money than conventional marketing methods.

How many types of digital marketing and what are they?

Although digital marketing is popular nowadays, its practical range is much larger. In order to do well in this sector, it is important to make oneself proficient in certain fields.

I will share some ideas today about the different types of digital marketing and what and why they are important.
There are usually many types of digital marketing. Today we will learn about the most used topics in digital marketing.
Types of Digital Marketing

  • SEO (Search Engine Optimization)
  • Online advertising
  • Social media marketing
  • Email Marketing
  • Affiliate Marketing
  • Contact marketing
  • Inbound marketing
  • Online press release

What is SEO (Search Engine Optimization)?

SEO is a very important aspect of digital marketing. The process or method used to make our apps or websites search engine friendly by various search engines, Google, Bing, Yahoo etc. We can call it search engine optimization or SEO.

When we want to download a song, the first thing we usually do is go to Google and search for the song line. Now notice that after we press the search button, Google shows the names of some websites where we can get that song. In this way, Google shows the names of 10 websites per page.
Now you may be wondering why some sites came to the front page, and why the rest of the websites went to the back page-is Google doing what it wants or is there some other reason behind it?

Obviously, there is something special about first page sites that other sites lack. It’s called SEO strategy, which allows you to get your website on the first page. And if you can bring it to the first page, you will get many visitors for free from here.

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There are two types of search engine optimization or SEO:

  • On-page SEO
  • Off page SEO


On-page SEO: On-page SEO is the work that needs to be done inside the website is called on-page SEO. Many people call it technical SEO.

Off-page SEO: Off-page SEO is the work outside of the website. Off-page SEO involves building links to your website that are known to search engines.

Online advertising

Online advertising is any advertising or marketing campaign we conduct online to sell, promote, or market various products or services.
There are basically different types of online ads. Such as:

  • Cost Per Click (CPC)
  • (CPA)
  • (CPV)
  • Display Marketing

(CPC): When a user clicks on an ad and visits a given website, CPC (cost per click) means that the advertiser has to pay a certain amount.

(CPA): The word Cost Per Action means “money for each work”. You get paid to do something here. Cost Per Action is a kind of advocating method. Or affiliate marketing, through which you can sell a product as well as earn money through a small job such as email submission or download.

Let me give you an example, I have a shop, and you brought a customer for my shop, that’s why you get a commission from me, now you will get a commission even if the customer doesn’t buy anything from my shop. This is CPA Marketing or Cost Per Action.


(CPV): Cost Per View or CPV is a method of charging for a video ad based on the number of views received from an ad. CPV Advertising Opportunities E-commerce marketers provide a platform for them to connect with their target clients, which they consider suitable for brands to expand their awareness.

Display Marketing

When we visit a website but we see many types of banner ads in the footer or sidebar of that website, it seems that it is basically display advertising.
And if we think offline, we see different types of billboards on the street. But when we see this type of ad online, it is display advertising.

Social media marketing

Social media marketing is the use of social media platforms to promote a product or service. it’s currently the most popular marketing category in digital marketing . Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat etc. There are also many more social media platforms. Marketing campaigns run on these online media channels are called social media marketing.

Email Marketing

Email marketing is a popular marketing process in digital marketing. Solo ads are part of this email marketing campaign! Imagine someone collects an email address. For example, he/she might have a fitness-related website where they have collected several thousand emails. Now he will sell those emails. This process is called solo ads.

If we connect mail from visitors through the inter process of our website or the inter process of the apps and then send a follow up email to them that is basically email marketing.

One of the reasons for the popularity of email marketing is that it is relatively cheap and can quickly spread to a large number of potential buyers. Much can be written about the success of investments

That’s why email marketing is so important when it comes to online marketing or digital marketing. Email messages are easily accessible for future use. It is even easier to get a future business plan based on the response to the messages

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Affiliate Marketing

Affiliate marketing is a type of action-based marketing process in which one or more marketers engage with a particular business organization to gain customers for that organization. The company then pays the marketer some money based on these customers or buyers. There are four main bases for this type of marketing system:

  • Merchants (also known as retailers or brands),
  • Affiliate network (where business owners and marketers or affiliates come together),
  • Promoter (Marketer)
  • And customer.

Email marketing systems have become popular mainly because of the rise of secondary level competitors, especially management firms, super-affiliates and vendors or suppliers.

Affiliate marketing is not our own product but we sell someone else’s product and get a commission from there. Getting this commission is affiliate marketing. To us it can be a money-making process.

But for those who manage it or the company that sells the products, it is a digital media. So affiliate marketing is also a part of digital marketing.

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Content Marketing

Content marketing is one of the most popular and effective forms of digital marketing today. One of the most powerful marketing is called content marketing. Content basically means blog posts, images or videos. Let’s take a look at some of the popular content marketing.

  • Blogpost
  • Image
  • Video
  • Infographic

Blogpost: Maybe we all understand the blogpost. The different types of posts we see on different websites are blogposts. And what you guys are reading this post is also a blog post. Blogpost is also about marketing by posting on other popular websites besides your own website as a guest.

Image: Image contact is the image that we see on social media using in different types of marketing campaigns or the images that we collect or use to post different things ourselves.

Video: Video Contact Marketing is the video content we create for YouTube or other video sharing sites. There is a reason why we are creating videos to collect visitors to sell a product. In that case this video is a content.

Infographics: An infographic is a graphical presentation on a specific topic.

What is inbound marketing?

Simple inbound marketing is the process of helping potential customers find your company. In many cases, it happens that a customer initially contacts the brand for the product of his choice, but when the product is delivered, the customer realizes that he never received the choice product.

Inbound marketing is a strategy that uses a variety of pool marketing tools – content marketing, blogs, events, SEO, social media and more – to create awareness among those customer and attract them to the company’s new products. In other words, it aims to maintain the quality of the product of the customer’s choice.

When it comes to finding outsourced marketing customers, inbound marketing focuses on visibility, so your potential buyers come to you. In addition, inbound marketing is an important part of digital marketing to increase customer awareness, build relationships with them and focus on building leadership.

Online press release

Online press releases can promote your business through a variety of marketing strategies such as search engine optimization, link building, social media marketing and content strategies. There are many benefits to using online press releases to promote your business.

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Online press releases help build credibility in relation to the business and information published from your business (in which case you should never publish inaccurate information). Your press releases can be used as a basis for other online articles.

Your press release can be used to quote content from media outlets. Online releases can work to link bloggers or social media enthusiasts.

This will not only establish credibility and reliability for your brand or product online, but also when other websites (blogs, news sites, art journalists, etc.) receive the information and link it to your website, blog, or press release, which Plays an important role in popularizing a product or organization.

As a result of creating this link,

  • More and more people have the opportunity to read about your business.
  • Every time your link building efforts link to a new site your product has helped make them popular.
  • Your press release can be posted on major forums and information sites like Reddit or Digg or it can go viral on social media sites like Facebook and Twitter through this online press release.

Is digital marketing a good career

At present, every private company is launching various digital marketing campaigns to promote their products and services. Companies have to invest millions of rupees for these marketing campaigns. And to manage these campaigns properly, companies need a lot of skilled digital marketers.

At present almost every private company has a digital marketing team. Here you can build a career in digital marketing by building up the skills of digital marketing, you can build your own career. And what can work with a very good amount of celery.

Because at present there is a lot of demand for digital marketing. If you go to any JOBS portal and search, you will find that out of 50 categories, there are about 20 to 25 categories looking for digital marketers. Understand that digital marketing is in great demand right now.

If you are a skilled digital marketer. Then you can build your career by freelancing. Currently there is a lot of work in the freelancing marketplace in digital marketing. Here regular digital marketers work to earn millions of dollars. Are building their own careers. No one is running for 9 to 5 job anymore.

In addition, there are many digital marketers in worldwide who have opened their own digital marketing agencies and provide marketing services to other companies. without a doubt the current digital marketing career can create a very good and effective career.

 I hope you understand easily. If you want to know more about this, please let me know in the comments. Thanks

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