How Google came up with the idea of ​​creating the doodles

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Last updated on November 26th, 2022 at 03:10 pm

More than 4,000 doodles have already been created to temporarily replace the usual Google search engine logo. How long have they existed? And how did this idea arise in the minds of the company’s founders?

Some days, the Google logo that appears when opening the search engine is changed. These are the “doodles”: literally, “scribbles”. These creations temporarily replace the Google logo, to celebrate holidays, birthdays or the lives of individuals who have played a historic role. During the lockdown, Google even brought out some of its most popular interactive doodles . But, by the way, where does this idea of ​​creating doodles come from?

“The Man” in Google’s second “o”

Google provides the answer directly , on its site dedicated to doodles. ” The concept of the doodle was born in 1998 , even before the company was officially founded ,” it says. At that time, the company’s founders, Larry Page and Sergey Brin, decided to rework the Google logo: they saw it as an opportunity to announce their participation in the Burning Man festival .

The search engine’s logo was therefore modified on August 30, 1998: the sketch of a man appears behind the second “o” in Google – representing “The Man”, the giant mannequin traditionally burned at the end of this festival which takes place in Nevada. ” Even though that first doodle was quite simple, the idea of ​​decorating the logo to commemorate important events was born  ,” says Google.

How Google came up with the idea of ​​creating the doodles
On August 30, 1998, Google’s first doodle. Source: Google

In 2000, two years later, Larry Page and Sergey Brin asked Dennis Hwang, then an intern at Google (he is now the webmaster) to create a doodle to celebrate July 14th . ” Our users loved it so much that Dennis Hwang was made responsible for the doodles, which started to show up more frequently on Google’s homepage ,” reads Google’s site. Originally, these changes to the Google logo were mostly done on the most popular holidays. Since then, their use has spread to many more events, such as anniversaries and commemorations, linked to the lives of artists, scientists or other people who have marked history.

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More than 4,000 creations invented by “doodlers”

Today, the demand for doodles is so great in the world that Google has recruited a whole team of illustrators – the “doodlers” -, and engineers so that they and they are fully dedicated to the creation of doodles. This team has created over 4,000 doodles for search engine landing pages around the world. The audience of doodles is not the same all over the world, it depends on each of the creations.

If you have a doodle idea to submit to Google, you can try your luck by sending your proposals by email ( doodleproposals@google.com ). Just remember that you are unlikely to receive a response, as doodlers are overwhelmed with requests: they receive hundreds of ideas a day.

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