How to do an Instagram giveaway step by step

How to do an Instagram giveaway step by step
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Last updated on January 17th, 2023 at 04:17 pm

Do you want to make a Instagram giveaway? This is the easiest way to do it from the platform itself.

Sweepstakes on any social network, and especially on Instagram , have become an important strategy in the planning of digital marketing and advertising for millions of brands around the world.


Thanks to this practice, it is possible to enhance your brand within the digital world, gain notoriety, increase your community and why not, increase sales. In any case, giveaways serve as a tool to connect with new people who might be interested in your brand, product or service.

How to do an Instagram giveaway step by step
Do you want to make a giveaway on Instagram? This is the easiest way to do it from the platform itself.

However, despite being a popular practice, it does not mean that it is “a piece of cake” , since you must take into consideration different aspects to achieve your goals and guarantee that it is a complete success.

For this reason, we will tell you step by step the most relevant points that you must take into account when planning and executing a giveaway on Instagram . If you want to know what they are, join us to discover them.

Difference between giveaway and contest on Instagram

Before going on to explain how you can do a giveaway on Instagram , it is necessary to understand the difference between “raffle” and “contest” , as these terms are commonly confused and can lead to misunderstandings.

That said, a contest is one in which the winner or winners will be chosen after having achieved an objective or in the event that a jury is the one who decides the winning verdict.

How to do an Instagram giveaway step by step
So are the giveaways on Instagram

A clear example of this case can be found when choosing the winner of the publication “with the most likes or comments” or “the one who has correctly answered the trivia question” .

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On the other hand, a raffle is when the winner or winners are chosen completely randomly through a totally transparent process or tool , where guarantees are offered to the other participants who duly meet the requirements to participate.

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In this case, we could say that the requirement was “comment I participate in a publication” . After the participation process is closed, all those who complied with the dynamics are selected and taken to a specialized application for raffles and there the winner is chosen randomly and totally transparently.

How to do a giveaway on Instagram in simple steps

Knowing the difference between “giveaway” and “contest” , it’s time to get down to business, specifically how you can make your own giveaway . The fact is that it is quite simple, as long as you are clear about several fundamental aspects that we mention below:

What do you want to achieve with the giveaway?

When announcing the draw, you must be very clear about your objective to achieve. These can be to increase followers , promote a product or service, achieve positioning, and so on. The idea is that you know why and for what you are doing it and thus effectively focus your efforts.

What do you want to achieve with the giveaway?
Instagram giveaway guide

Make sure your profile is optimized

Imagine that your Instagram profile is your home and you will have a big party attended by many people. If you want to make a good impression and get the praise, you should treat them very well, keep your home clean and tidy , give them something to stay with even after the party is over.

In the case of raffles it works the same. This activity attracts public and they will come to your profile to meet you and participate. Therefore, take care of the details in your content, provide them with all the valuable information, offer the best customer service and above all, convert those new followers into future customers.

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Set the conditions

If you do not want to have a bad time and avoid misunderstandings, it is essential to establish the conditions of the draw very well from the first moment . To do this, define the prize, who can participate and how they will do it, what are the requirements to participate (comment, like, follow the account, etc.), duration of the draw, date and methodology to announce the winner.

Promote the giveaway

promote the giveaway
promote the giveaway

Very well, you have already managed to establish all the steps prior to the draw, it is time for it to see the light. To do this, use all the possible channels that you have at your disposal, you can publish it in your feed , share it in your stories, use other channels of your brand during the duration of the giveaway.

The big day has arrived

You worked on every detail of your giveaway, met all the parameters as a brand, and educated your community to abide by your rules . It’s time to conclude the giveaway and announce the winner.

On the culmination day, announce it in your publications, remember how the winner will be chosen, the time (preferably when your community is more active), remind them how they can be attentive to the result and above all, always be transparent.

What does Instagram think about giveaways: are there risks or not?

It is important to know what Instagram thinks about this type of activity and, of course, whether or not they are valid within the social network. The fact is that the platform does not have any inconvenience for you to practice any draw or contest .

What does Instagram think about giveaways: are there risks or not?
Instagram think about giveaways

Now, this does not mean that there are no limitations, since there is a set of rules that you must consider and that Instagram is very clear about, such as “You will not mislabel content or encourage users to do so” .

In addition, it is crucial that you do not involve Instagram directly in these types of activities, mainly because the social network explicitly indicates that there must be “Complete release of Instagram from all liability on the part of each contestant or participant” .

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Best tools to do giveaways on Instagram

Despite the fact that the Instagram platform has its own system to carry out giveaways , there are also other convenient and compatible applications for such an action. These are some of them:

Comment Picker

Comment picker
Free Instagram Comment Picker

It is a free platform, friendly to use and without limitations on the number of comments on the post. It allows you to choose the winner randomly from the comments of a post on Instagram or Facebook individually or simultaneously.


Another perfect tool to choose giveaway winners on Instagram or YouTube . Just enter the URL of the post and it will automatically choose the winner. It does not require registration or login with your profile. Of course, it is limited to 300 comments per post , for more you must pay the membership.

Sweepstakes App

Sweepstakes App

free platform where you can choose a winner randomly by logging in with your Instagram account or simply with the URL of the post. It does not require registration, supports multi-account giveaways for collaborative activities (premium) and is limited to 500 comments (free) , if you need more, you need to purchase a plan.


It is the easiest and fastest free option to use , although the least automated of all. Unlike the other alternatives, it does not automatically choose the winner of a post, but you must add the list of participants manually to choose a random winner. Even so, it is one of the favorite tools for many.

Now that you know the most important aspects when doing a giveaway on Instagram , what are you waiting for? Dare to try it!

If you liked this article, don’t hesitate to take a look at Picuki: See Instagram profiles without anyone knowing , or better yet, check out Effective Ways to Control Sensitive Content on Instagram, Here’s How!

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