Visa, a major card company, has started a business support business using non-fungible tokens (NFT) that cannot be duplicated for art-related entrepreneurs such as music, fashion, and movies. Provide financial support and introduce customers and partner companies. Through support projects, we aim to capture demand in the rapidly expanding NFT market.
In addition to NFT, we will provide advice from technical and business experts on the new trend of the Internet “Web3”, electronic commerce (EC), electronic payment, etc. Visa says, “I want to understand the issues of creators through the program and think about the role in accelerating new business,” and the visa itself aims to acquire know-how on the use of NFT in the support project.
NFT is a technology that makes it impossible to duplicate digital data using blockchain (distributed ledger) technology. Since the ownership of digital data can be clarified, digital data can be traded as if it were real. Financial institutions are also entering the market one after another. (Norio Matsumoto)