What is search engine marketing (SEM)? How does it work?

What is search engine marketing (SEM)? How does it work?
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Last updated on February 11th, 2022 at 09:04 am

What is SEO? SEO is when a user searches a search engine with a specific keyword. This means that when a user uses a search engine to find information, the search engine uses the keyword to display the results. This is what is known as organic visibility. However, Google shows search results based on its algorithm system. We don’t pay any search engine in exchange for these results.

This means that we or our competitors do not pay any money to get the results show or rank in the search engine. The results of their search engine are organic and free. If we follow the various guidelines, algorithms and parameters that Google has, then we rank them according to our keywords in our search engine results pages.


There are about 200 factors for ranking a keyword in Google search engine. There are 200 factors such as what to do in on-page SEO, what to do in off-page SEO, what to do in technical SEO. Google has said that I have created these 200 factors. If you follow these 200 factors properly, it will definitely start ranking your web site or page. However, search engine optimization is a time consuming process or medium. But if you want instant results for your business, then you have to go for SEM, that is, search engine marketing.

So in today’s post we will talk about “What is search engine marketing?” “How does search engine marketing work?” “What is the importance of search engine marketing?” The answers to these questions will be given in this article.

What is Search Engine Marketing (SEM)?

SEM or search engine marketing is a process through which we can run a paid ad advertising campaign on a search engine and get a keyword to show or rank on the top page.

The Importance Of Search Engine Marketing And How Profitable It Is

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Suppose you have an e-commerce store or website. Now you want to sell the products that you have listed in your website. Now if you want to rank your website through SEO but it will take some time.

Now you want going to get instant results. For instant sale. In this case, suppose the price of the product you want to sell is a thousand dollars. From here you will make a profit of 500 dollars. if we spend 100 to 200 dollars through search engine marketing or through paid results to sell the product we still have a profit of 400 to 300 dollars.

If we want to sell product through SEO then our profit will be at that 500 dollars. But in this case it will take many days to sell the product. This may take several months. if we sell through SEM or search engine marketing then our profit is getting a little less. But we are getting instant results.

But if you want to do the same thing through SEO, it may take a few months for your desired keyword to rank fast page. This may take longer. It depends on what kind of website you have. How you want to rank, which niche, in which category your website is. How competitive is that category on some of these topics.

So SEM is very important and profitable if you want to sell your products quickly and instantly.

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How to show results through SEM?

SEM search enging marketing edited
Search engine marketing (SEM) Result

I did a Google search engine with the keyword “desktop computer” to show how the results are done on the results page through SEM. As a result, you can see in the picture that some results are showing. But here in front of the results that are being shown on the top page, but ad is written Ad show in the first results above. If you scroll down a bit, you will see a couple more ads.

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Here on the results page you can see the results of writing ad, but these are not organic results. These are paid results. In other words, they have shown the results by marketing search engines. SEM or search engine marketing is when someone wants to rank a website on a specific keyword in exchange for money through an ad campaign in a particular search engine.

If you look a little below the picture above, you will see the result page on the website number 2, but the ad is not written. In other words, it has been ranked organically through SEO. In other words, this is the SEO result. In simple language SEO allows us to rank our website or keywords on their results page without paying any search engine. And with SEM, we can run ad campaigns for money through paid advertising on any search engine and show on the top page.

What are the benefits of SEM?

We learn a lot about SEM. Now let’s know what are the benefits of SEM.

What is search engine marketing (SEM)? How does it work?
What is search engine marketing (SEM)? How does it work?

Reach your client instantly: We have already discussed that you do not have to wait for months or days to deliver your product, your business, your product’s service to your potential customer through SEM.

Detailed targeting is possible: This is an important advantage of SEM. With SEM, you can show your ads to your target audience according to their interests. Also in their gender location retargeting you can easily do everything through SEM.

Being highly qualified constant traffic to your page: Many may say that we can do it through SEO. But suppose you are able to bring a keyword to the top three position or top position through SEO. But after a while, some changes came to Google’s algorithm, as it does every year. so any such update or change came then it will affect the ranking of your website. Then your ranking can go from fast page to third page or second page. Such is the ranking factor we see in the case of SEO.

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But as long as you run paid campaigns on SEM your website traffic will keep coming because people themselves are coming to your website by searching for that particular keyword. So the traffic that is visiting your website is highly qualified traffic.

Implement and manage at easily and quickly: The ad campaign that we run through SEM is the ad campaign you can easily manage. You can easily make any changes you want. If you want to update something new, you can do that too. And you can do these things instantly. You can even run your ad campaign whenever you want and turn it off whenever you want.

This SEM is under your complete control. You can turn it on when you need it and turn it off when you don’t need it.

Generate conversion and truck conversion easily: When we conduct ad campaigns through SEM we are able to directly target our audience. We are bringing high quality traffic to the landing page of our website. As a result, audiences who are already interested in our service or product are coming to visit our landing page. If they like our products or offers, the chances of being sold increase a lot.

And how many people converted from that traffic, how many people liked our service or product. We can easily track all these things through SEM. We will be able to track all such important information through SEM.

These were some of the impertinent benefits of SEM or search engine marketing. I hope you understand easily. If you want to know more about this, please let me know in the comments. Thanks

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