7 Best CRM software for Your Business

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Are you looking for a way to manage your customer relationships better? Customer relationship management (CRM) can help! It’s a tool, process, or strategy that helps businesses organize and access customer data. CRM software makes it easier and faster to manage these relationships.

Having the best CRM software can give you valuable insights into your customers’ behavior and needs. It can also help you track tasks to keep your customers happy and close more sales. Plus, it can streamline processes for employees interacting with customers. In the long run, CRM software can improve your business’s bottom line.

Best CRM software for Your Business
Best CRM software for Your Business

We have listed 7 best CRM software for small businesses based on their specific needs. Our list includes information on each software’s strengths, prices, integrations, reporting features, and more to help you make an informed decision. Whether you’re looking to improve customer relationships, streamline business processes, or increase sales, there is a CRM software on our list that can help you achieve your goals.

Best CRM software for Your Business in 2023

Looking for the best CRM software for your small business in 2023? Here are our top picks:

  • Salesforce: This is our overall best pick for CRM software.
  • Freshworks: If you’re a solo business, this is the best CRM software for you.
  • Pipedrive: This is the best value CRM software.
  • HubSpot: If you’re looking for a free option, this is the best choice.
  • Bitrix24: This is the best CRM software for multi-channel communications.
  • CompanyHub: If you need a lot of customization, this is the best pick.
  • Infor CloudSuite CRM: This is the best CRM software for small business sales teams.

Each of these CRM software options has its own strengths and features. Consider your business’s specific needs and choose the one that will work best for you.

Read also: Top 5 Business Tools to Know About in 2023

Best free crm software Hubspot
Hubspot

Pros

  • Offers a marketing automation tool
  • Integrates email inboxes within the platform
  • Connects all your customer interactions in one spot
  • Compatible with different platforms for integration

Cons

  • Can be time-consuming to create
  • May require customizing based on the complexity of your customer service requirements
  • Additional features will cost you
freshworks
freshworks

Freshworks

Freshworks is a good choice for solo businesses because it allows you to access all of your software in one place, rather than having to switch between different platforms. This can save you time and effort.

2
BEST FOR SOLO BUSINESS

Pros

  • Leads and sales are organized, operating on an intelligent data metric
  • Perfect for small and mid-size businesses just getting started
  • Customizable to fit the needs of your business

Cons

  • Can be time-consuming to create
  • May require customizing based on the complexity of your customer service requirements
  • Additional features will cost you

Salesforce

Salesforce is a comprehensive solution that can integrate with various systems in your business, including IT, sales, customer support, and marketing. It can be used by businesses of all sizes and is accessible from anywhere through its cloud-based platform. It centralizes information and allows for data sharing, helping you stay connected to your business and focus on your customers.

3
BEST OVERALL

Pros

  • Operates on a cloud-based system, allowing access from anywhere
  • Provides a variety of business needs beyond CRM
  • Fully customizable to fit the needs of your business

Cons

  • Many features are price-based, so monthly subscription cost can climb substantially
  • Too much customization can be difficult for your employees, resulting in further training, and potential costs

Pipedrive

Pipedrive is a great option for small businesses looking for advanced features at a reasonable price. It includes website creation and comprehensive reporting capabilities.

4
BEST VALUE

Bitrix24

Bitrix24 CRM is a comprehensive solution that can help you manage almost every aspect of your business. It’s particularly useful because it brings all your incoming and outgoing communications into a single location for better organization.

5
BEST FOR MULTI-CHANNEL COMMUNICATIONS

Pros

  • Full CRM capabilities, plus more
  • Ability to centralize all communications and collaboration
  • Email marketing integration

Cons

  • User interface could be simpler
  • Massive number of functions could be overwhelming; no ability to remove
  • Limited social networking capabilities

CompanyHub

CompanyHub is the best choice for customization among CRM software providers because they give you a lot of control over the features. Other providers may have developers on staff who can try to customize your features, but CompanyHub allows you to do it yourself.

6
BEST FOR CUSTOMIZATION

Pros

  • Highly customizable, especially by your staff
  • Powerful reporting capabilities
  • Email marketing integration

Cons

  • The lowest-priced plan lacks adequate reporting features
  • No social media integration

Infor CloudSuite CRM

Infor CloudSuite CRM is a top choice for small business sales teams due to its ability to identify sales opportunities, streamline activities, and provide alerts to support accurate forecasting. Additionally, it features tools for sales managers to effectively monitor their teams and territories.

7
BEST FOR SMALL BUSINESS SALES TEAMS

Pros

  • Great sales team support
  • Dynamic business rule ensures no leads are missed
  • Good for mapping key opportunities and targeting profitable prospects

Cons

  • Some reviews say it’s a bit hard to learn how to use
  • Industrial-looking user experience
  • Does not autosave

Conclusion

The best CRM software helps you keep track of client information, including notes, emails, phone calls, and sales pipeline forecasts, in one place. This helps you stay organized and avoid missing important tasks or appointments, which can impact your sales success. There are many options to choose from, and we recommend Salesforce as the best overall. It has a wide range of features, integrates with other software, offers comprehensive training, and has customizable features and reports

FAQs

What Are the Benefits of Using a CRM Software?

There are many benefits to using CRM software. At its core, it helps companies build and maintain relationships with customers. It helps manage leads, track interactions, and simplify the scheduling process. It can also streamline email marketing efforts and help interpret customer data. One of the biggest benefits is that it helps keep track of customers in a systematic way to ensure nothing important falls through the cracks.

How Much Does CRM Software Cost?

The cost of CRM software can vary depending on the number and type of features offered. Some offer free plans with limited capabilities, while more robust options like Salesforce can cost hundreds of dollars per user per month. Additional features that may increase the price include more email marketing campaigns, task automation, extensive reporting, and video hosting.

When Should a Business Implement CRM Software?

A business may want to implement CRM software when they are losing track of client information, need to track the performance of salespeople, want to save time with automation, need to improve customer service, need to share information between departments, want to offer more personalized customer service, or have not seen much growth lately.

What Makes a Good CRM Software?

A good CRM software should track contact history, offer mobile options, mine and analyze data, allow for customization, be easy to use, and offer good customer support and training.

How We Chose the Best CRM Software

When choosing the best CRM software, it’s important to consider factors like ease of setup and use, the number and variety of features, customer support and training, integration with other software programs, reporting capabilities, customization options, price, and industry or company size. Our top picks are strong in all these areas and excel in the categories they won.

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